iBeChange (Addressing Psychosocial and Lifestyle Risk Factors to Promote Primary Cancer Prevention: An Integrated Platform to Promote Behavioural Change) kicks off: the project funded by the European Union under the Horizon Europe programme aims to design, develop and test an innovative platform, a user-oriented management system that enables people to behave in healthy and sustainable ways.
A working team from the Department of Electronics, Information and Bioengineering of the Politecnico di Milano, coordinated by Prof. Francesco Trovò and Prof. Emilia Ambrosini, will participate in the project together with experts in clinical and health psychology, oncology, epidemiology, ICT, data science and health policy.
The project will combine practice-based and evidence-based knowledge from clinical psychology and behavioural change theories with the potential of adaptive digital technologies and artificial intelligence. Therefore, the iBeChange system will be able to dynamically observe, learn from user behaviour and provide personalised and effective healthcare interventions. The iBeChange project aims to help achieve the objectives of the European Plan Against Cancer and the European Code Against Cancer by improving long-term primary cancer prevention through information, support and empowerment of EU citizens.
The project consortium includes universities (University of Palermo, TU Eindhoven), medical institutes (European Institute of Oncology, Institut Catala d’Oncologia) and industries (Eurecat, Sporedata).
