Politecnico di Milano’s Agritech research centre is a reference point in Italy and Europe. It focuses on a vision of the future of agricultural and food supply chain that involves all aspects of digital innovation and meets the world’s demands towards the goal of increasing the quantity, quality and sustainability of agricultural industry. From Agriculture 4.0 to digital food traceability, with a supply chain approach that involves economic, operational, technologic and agronomic innovations, this field hold the potential to enable the entire sector to increase its competitiveness.